Client and Title: Takeda Pharmaceuticals, Dengue Storytelling Series
Roles and Responsibilities: Creative Lead, Lead Producer. In addition to leading the project, conducting interviews and overseeing the edits, I developed and led the watercolor animation treatment concepting and execution.
Communications Objective: Corresponding with Takeda’s development and phase III trials of its Dengue vaccine, this series set out to establish the global need for a vaccine as well as regional efforts being undertaken by the brand. This series launched in correspondence with World Immunization Week 2017, and was subsequently rolled out across different regions in tandem with major vaccine milestones.