Client and Title: Iron Mountain - “To Preserve and Protect”
Roles and Responsibilities: Creative Lead, Writer, Director/Field Producer, Editorial Oversight
Communications Objective: On behalf of Iron Mountain, our team created an Anthem Video and corresponding Teaser Video whose purpose was to dispel some of the larger misconceptions and fundamental lack of awareness surrounding the incredible work undertaken at Iron Mountain.
In the context of this particular campaign, specific goals of the videos were to a). visually announce the arrival of Iron Mountain’s newly-skinned Trophy Truck fleet while speaking to what the fleet symbolizes, b). kick-off an online, content-driven Trophy Truck campaign, and c). promote employee pride within Iron Mountain.
