Client and Title: PayPal, “Wylde Center” PayPal QR Code Profile
Roles and Responsibilities: Creative Lead and Producer
Communications Objective: This PayPal QR code profile features the Wylde Center, a non-profit based outside of Atlanta, GA. To showcase QR code technology as a payments solution during the pandemic and beyond, our team created a hero video explaining how the technology played a vital role in keeping the Wylde Center’s annual fundraising efforts viable. It was accompanied by a full article that lives on the PayPal Newsroom, as well as social cutdowns as part of an organic and paid promotion strategy.
